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Tag: GumGum

B-to-C Events
Six Strategies for Transforming Live Event Campaigns into Digital Experiences

March 30, 2020

AI tech company GumGum had big event plans for 2020. From activations and panels prepared for SXSW, to a fleet of yachts lined up for Cannes, the brand was ready to shatter its year-over-year event goals and rein in new audiences. All of that, of course, had to change in the wake of the coronavirus […]