Experiential Marketing Summit – Page 2 – Event Marketer

Experiential Marketing Summit – Page 2 – Event Marketer

Posts tagged with ‘Experiential Marketing Summit’

May 15, 2019

EMS 2019: What You Missed on Day One

Las Vegas may seem like conference central, but Sin City didn’t know what hit it as 1,700 intrepid event marketers descended on Caesars Palace for the one and only Experiential Marketing Summit on May 14. Day one kicked off with—what else—experiences. At 8:30, attendees got a taste of the Zappos brand experience at the company’s...

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May 7, 2019

Meet the Speakers, EMS 2019: BMW, Press Events and the Element of Surprise

We’re back with more insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “‘Agile’ Event Management Tips for PR Activations: The BMW Vision iNext World Flight.” Here’s the scoop: Plenty of effective marketing campaigns owe their initial success to buzz-building press events...

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April 26, 2019

Meet the Speakers, EMS 2019: L.L. Bean, Data and Bringing a Brand Promise to Life

We’re keeping the event inspiration rolling with insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “Bringing Your Brand Promise to Life Through Events with L.L. Bean.” The skinny: Launching a new campaign can be challenging, but it’s also an opportunity for...

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April 17, 2019

Meet the Speakers, EMS 2019: Uber, Music Sponsorships and Balancing Partnerships

As we count down the days to the Experiential Marketing Summit, May 14-16, at Caesars Palace Las Vegas, we return with more event inspiration from this year’s speaking faculty. Today’s session topic is… “Music Sponsorship: How to Partner Effectively with Bands and Music Artists.” The overview: From festival partnerships to proprietary programs, music sponsorships are...

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April 15, 2019

How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks

A decade ago, swapping business cards or meeting up for a quick drink at happy hour was considered “networking” at b-to-b conferences. Today, those supplementary (and let’s face it, shallow) interactions have been replaced by purposeful exercises with an experiential component that allow for collaborative—and valuable—conversations. Leading the way in these more meaningful exchanges is...

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