Tag: Electric Zoo

  • Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash
    B-to-C Events

    Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash

    If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at the car wash, yeah…) The Kia Soul Station Powered by SiriusXM activated in May at Sunset Music Festival in Tampa, FL; in […]