Tag: digital sponsorship
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B-to-C Events
Jones Soda Makes its Move into Esports with a Sim Racing Digital Sponsorship
The live event space is on pause, but the stay-at-home economy is opening up opportunities for brands to expand their portfolios and their reach. In March, Seattle-based Jones Soda made its move into esports by signing on as title sponsor for the Last Chance Qualifier competition in The Race All-Star Series. The five-week sim racing […]
