Tag: contingency plan

  • istock-contingency-plan-different-paths
    B-to-C Events

    From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events

    Around this time last year, the world was opening up, Covid restrictions were loosening and many people were prepared to put the pandemic in the rearview mirror. Then the Delta variant hit. Then Omicron. Then BA.2—and everything in between. For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. […]