Archive
Tag: campus activation
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B-to-C EventsAmazon Prime Video Scores Big with Gen Z On The Tailgate Tour
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a “socially conscious” experience as part of the 22-year-old traveling event platform, The Tailgate Tour. The brand’s Prime Video Pop-Up Tailgate Experience launched Sept. 11 at the Washington vs. Michigan game, and will activate every Saturday offering gamegoers a healthier pre-game […]
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B-to-C EventsWhy Big Brands are Banking on College Campus Ambassadors
College students are a desirable demographic for marketers who each fall pack up their samples and head to dormitories, quads and student centers around the country.