Tag: Busch
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B-to-C EventsBrands are Carving Out a New Staffing Position: Chief Brand Ambassador
The everyday brand ambassador plays an important role in connecting brands with audiences, but lately, companies are carving out a new, loftier position built for superfans: chief brand ambassador.
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B-to-C EventsBusch Celebrates its Roots in Racing With a National NASCAR Tour
After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing […]