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EMS 2027

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Tag: Build-A-Bear

Field Report
From Scent Bars to Bakeshops, Build-A-Bear Goes Fully Immersive in Orlando

November 13, 2026

Experiential retail has been at the heart of Build-A-Bear Workshop since its first location opened in St. Louis in October 1997, inviting consumers of all ages to stuff and personalize their own furry friends.