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Tag: Beautycon POP

  • Beautycon POP Extends the Beauty Festival’s Reach to Inclusivity-Driven Retail Pop-ups
    B-to-C Events

    Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space

    The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]