Tag: AI

What if you could talk about your event experience with an AI agent on your cab ride to the airport? For its 2026 Spring Summit, Builder Innovator pivoted from its traditional survey strategy to using AI-powered surveys and conversational AI agents, powered by Marcus AI. For a hosted-buyer construction event, zeroing in on the right […]

With over 40 years as a top gathering space for the outdoor industry, Outdoor Retailer 2026 banked on its new Minneapolis location to deliver an experience that would excite retailers and brands in a rapidly changing landscape.  Owned and produced by Forge, the show brought more than 1,800 attendees and 275 exhibiting brands Aug. 19-21 […]

Things are moving fast in trade shows and events, and we love being in the middle of it all. Over the past six months, EM’s team has logged in tens of thousands of steps around top shows across the nation. We sampled, shot hoops, and made perfumes, and, of course, mostly scouted the floor for […]

Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious request, but that was Google Cloud’s brief for its Tech Immersion training program.

Three days of panels, performances, comedy sketches—and an interactive journey through the evolution of communication When Grammarly merged three AI-forward productivity platforms and rebranded as Superhuman just before the holidays, the timing wasn’t quite right for a large-scale debut. But by the time March and SXSW 2026 rolled around, the company saw a clear opening […]