Seven Ways to Pilot an Airport Activation
Between hauling heavy luggage and enduring security wait lines, airports aren’t exactly known for generating positive experiences. But some brands are beginning to change that. Whether they’re capitalizing on the downtime between travelers entering the terminal and boarding the plane, or activating in-flight, they’re making the most of the flying experience. From the airlines themselves to brands looking for an innovative space to connect with consumers, we offer seven strategies for piloting an airport activation.
Beam Suntory Offers Travelers a Shot of Bourbon Education
As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
How Marie Claire Disrupted the Woman’s Conference
Transforming robotic networking into a bicoastal adventure, Marie Claire on March 21 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
JetBlue Goes Retro with an Airport Pop-Up
Airport. It might as well be a four-letter word. If you haven’t experienced gunning it through the concourse and arriving at your terminal with seconds to spare, you probably haven’t done much flying.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Southwest Airlines Hosts Live In-Flight Entertainment
There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid-air, literally. Its most recent, a performance… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Amex Promotes Ski Retreats With Airport Lounges
American Express is growing its network of Centurion airport lounges, and to get the word out to its ski-loving cardmembers, the company in March opened a Centurion Lounge pop-up in Deer Valley. The idea… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Audi’s Airport Drive Simulation Takes Travelers To Vail
Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s Dome of Quattro installation, a set-up that involved two giant geodesic domes, an Audi S3… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?
Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt
In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password?