Objective of Event: Generate interest among influencers

It’s a custom in soccer to present flags on the field or in the stands, typically representative of the teams or nations about to play. As an official sponsor of the FIFA World Cup, Coca-Cola’s marketing campaign around the 2014 FIFA World Cup Brazil was built upon the idea of making the World Cup the […]

The Mary Kay Makeover Day was the key digital experience during the Mary Kay Leadership Conference that encouraged Mary Kay Consultants to commit to hosting a party during Mary Kay Makeover Day 2014. It was set up to leverage and gather data that will help Mary Kay Consultants acquire new customers and provide consultants with […]

Bosch wanted to be seen as an industry innovator, not just in its product offerings, but also in the way it reached potential customers. To raise awareness and sales of Bosch’s Gasoline Direct Injection systems (GDI) and Quiet Cast Brakes, the brand launched the Bosch Xperience Mobile Tour. The tour targeted Bosch-Authorized retailers and drove […]

It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial experience called the Windows Phone Night Market. For two nights in each of five cities, […]

Although Michelob Ultra is popular among the active-lifestyle set, Anheuser-Busch wanted to create a retail promotion to reach a broader base of light beer drinkers with a focus on 35- to 49-year-old males. The brewer leveraged its sponsorship of the PGA Tour and created the Michelob Ultra Foursome golf text-to-win sweepstakes, which was promoted at […]