Objective of Event: Generate interest among influencers

The Dodge Never Neutral Latin Music Tour targeted Hispanic Americans in 11 cities and at Chrysler business centers across the Southwest. At each stop, two locally known djs captured the passion of Latin music through on a state-of-the-art sound system, inspiring attendees to dance in the tents. In the Dodge brand tent, attendees could watch […]

Coca-Cola marketers knew they had to do more than traditional advertising to connect with the 13- to 18-year-old core audience of the American Music Awards, which the soft drink sponsors. The Coca-Cola AMA MyParty program mixed in-home events with targeted in-city parties to create a more personalized experience between teens and Coca-Cola that all tied […]

Camp Dirt promised 10 pairs of consumers a chance to experience a weekend of fun and filth at the C Lazy U Ranch in Granby, CO. The program played up Dial for Men’s tagline, “Get your dirt on. We’ll get it off.” Nine men and one woman were selected by a social media-driven sweepstakes and […]

It’s tough to improve on the Brussels skyline, but that’s exactly what Electrolux Home Products did when it erected a distinctly modern temporary exhibit atop one of the city’s monuments. The cantilevered 30-ton pavilion appeared to be a life-sized piece of origami made from glossy white perforated paper, perched precariously atop an ancient city building. While […]

Do-it-yourselfers can often be difficult consumers for brands to reach. Rather than fight their inherent non-commercial attitude, Pilsner Urquell decided to embrace the ethos. The brewer launched a competition to see which amateur home brewer could make the best Czech-style pilsner. The Pilsner Urquell Master Home Brewer Competition began by inviting home brewers in Chicago, New […]