Objective of Event: Generate interest among influencers

McDonald’s hit the road with two equally difficult objectives at the top of its list: connect with marketing-averse young adults during the busy summer season and differentiate Mickey D’s from the rest of the crowded QSR landscape. Mission—make that missions—accomplished. When the 100-day tour was complete, 81 percent of attendees surveyed said they believed McDonald’s […]

Xerox hit the road last year with its Focus Forward campaign with the goal of producing a revenue-generating, replicable customer engagement strategy to help change the perception of Xerox from a copy company to a services-led, technology-driven thought leader. Phew, that’s a mouthful! The ambitious tour visited current Xerox clients and potential clients in key […]

Cisco Live is back again, and better than ever before, with four dynamic conferences held around the world in 2013. This iteration of the global event offered the most comprehensive line-up of training and education ever and helped attendees deepen their knowledge of current and future Cisco products and solutions, while showing us all how […]

Lexus ain’t your grandfather’s car anymore, and to tell Generation X and Y consumers all about it, the brand set out to show them that a Lexus is the best way to pair luxury with a unique statement of taste and refinement. The brand used market research data to determine that its target consumers love […]

Hotels can be either the best or worst part of traveling, and every brand wants it to be the former, of course. To show frequent and business travelers that its SpringHill Suites brand gets it and will make every trip a better one, Marriott brought its “Style and space. Beautifully priced” campaign to life by […]