Objective of Event: Generate interest among influencers

In order to inspire Hispanic women ages 18 to 49 to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the yearlong, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held in supermarkets and at festivals in the hopes of […]

Infiniti created a series of Salon Nights specially tailored to existing and potential Infiniti owners in order to introduce its new Infiniti EX. At the center of it all was a performance by Cirque du Soleil, which preceded the reveal of the new model. Attendees were treated like VIPs from the moment they arrived. They […]

The Ambassador Program was designed to generate word of mouth for a new line of women’s jeans through 100 carefully selected brand ambassadors. Participants, ranging in age from 18 to 48, were chosen in Gap’s top 10 markets. They were given access to a custom web site and tailored emails to communicate within their social […]

We can never remember whether it’s love or music that’s referred to as the international language. Either way, Nokia set out to incorporate both of them as part of a big ol’ New Year’s Eve extravaganza. The objective? Use music to connect people around the world, and build Nokia’s reputation as a beloved brand. The […]

With their grassroots feel, Miller Lite’s “Save the Taste” ads were ripe for a live event translation. The brand delivered with a proprietary music property unlike any other. Miller chartered a private train, called it the Miller Lite Taste Express, and hired recording artist Gavin DeGraw to get on board and travel across the country. […]