Objective of Event: Generate interest among influencers

The LG Art of the Pixel competition showcased new media art. In true form, the brand’s awards gala featured the finalists’ work displayed on “digital canvases”—LG TVs—in a gallery inside massive Gotham Hall in New York City. LG took the theme a step further and used 7,200 square feet of the venue’s walls as a […]

The launch of the Audi A3 was the luxury automotive brand’s biggest in recent years. Not only did it have a sleek vehicle to show off, the launch itself signified a new chapter for Audi as it positioned itself in front of a more youthful audience: Millennials. Audi needed to capture the attention of this […]

Exhibits need to draw attention, but sometimes products get lost in overambitious design concepts. Intense Lighting at the Lightfair International show in Las Vegas leveraged a stylish set design (with practical, real-world showcases) that positioned its solutions-based sustainable lighting products as architectural statements. Dimmer switches and natural accents, from plants to river stones and wood […]

HGTV brought a taste of home, and its home-inspired programming, to the Country Music Association’s Music Festival with a freestanding “urban-chic” barn. Wood floors, wood beams and authentic decorative elements added to the barn experience. Inside, fans enjoyed live music performances and meet-and-greets. Outside, a large front porch and LED screens streamed all the action […]

As a top sponsor of three of Canada’s biggest music and entertainment festivals, Bell Canada wanted to make a statement. The resulting four-story Bell Box not only created the dominant presence the company was looking for, it used its very architecture to represent the brand as a cutting edge, technologically advanced and digitally savvy telecom. […]