Objective of Event: Generate interest among influencers

For EA’s Xmas Experience Tour, the name of the game was sales. The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences. In its sixth year, the tour sought to entice serious gamers (16- to 30-year-old males), as well as families and casual gamers. The […]

Bacardi B-Live was the bash all the cool kids wanted to attend summer 2009. Taking over venues in 23 cities, Bacardi treated consumers to a fully immersive branded club experience with music icons as well as emerging artists, including DJs Jazzy Jeff, Tiga and Steve Porter, who mixed beats on stage with a giant old […]

Party people are always on the go, so to keep up beer brand Dos Equis created the Most Interesting Academy. Targeting 21- to 34-year-old affluent educated men, the program stemmed from its Most Interesting Man in the World campaign, now in its third year, which helped the brand differentiate itself in the beer market. The […]

Imagine going around the world in one night without ever leaving town, and instead of a suitcase in your hand you get to carry a tasty Bacardi cocktail. That’s the experience Bacardi served up—along with a Bacardi Flavor Bar and some pretty juicy drinks—to generate buzz for Bacardi Flavored Rum among African-American male consumers, ages […]

Slick venues. Sophisticated drinks. Unforgettable nights. That’s what Smirnoff Experience was all about, as well as injecting some new life into its Smirnoff 21 Vodka and Smirnoff Ice brands. Both Diageo products had seen better days in terms of consumer awareness until the Smirnoff Experience, with its rockin’ party atmosphere, changed all that. For Smirnoff […]