Educate internal teams Archives - Page 11 of 14 - Event Marketer
McDonald’s App Brings the Supply Chain into Focus
McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content included videos, photos, diagrams and graphics highlighting supply chain initiatives. Brand ambassadors equipped with iPads facilitated personal discussions. The McDonald’s Place and Promotion introduced social media and...
Custom Staging Lights Up Mary Kay’s 50th Celebration
Seminars with conventional proscenium staging can often leave audience members feeling distant and disconnected. At least that was how Mary Kay Cosmetics had felt about past Mary Kay Seminars, deciding this year—for its 50th anniversary—to “blow the socks off” the waves of more than 10,000 Mary Kay Independent Beauty Consultant attendees with a dramatic stage...
Oracle Deploys a Campus Approach for OpenWorld
Navigating the labyrinth that is Oracle’s evergreen OpenWorld has, traditionally, not been for the faint of heart. The brand’s latest approach to its gargantuan business conference, however, aligned audiences and made more efficient use of space, allowing for easier exploration of the conference and easier attendee connections to content, peers, partners and Oracle experts, relevant...
EMC Webcast Expands Employee Participation
This year, information technology services provider EMC made the big leap from physical to virtual for its annual global training conference, to make it possible for its growing numbers of system engineers and partners to participate. But the challenge was to keep the essence of the conference intact: an event where attendees can directly interact...