Latest

From precision medicine to cell therapy and advanced diagnostics, oncology is rapidly evolving, improving patient outcomes and bringing hope. At the American Society of Clinical Oncology (ASCO) 2026 Annual Meeting, which took place at McCormick Place in Chicago May 29 through June 2, science was paramount but another narrative was just as important—celebrating patients, clinicians […]

The brand trip is evolving. It’s no longer just about whisking away influencers to a luxury destination for a vacation filled with product sampling, demos and gifting. Now, brands are collaborating with content creators on summits that fold them into the marketing engine as brand ambassadors and partners. The itineraries are stacked with brand-focused educational […]

After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.

The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and marketing people at all levels—from professionals beginning their event measurement journeys to seasoned marketers who want to up their measurement game. The course was created by leaders at EMMA, with practical experience measuring […]

The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback on intent. (Are they “most likely,” or aren’t they?) But the survey has evolved into a strategic evaluation tool that’s designed to maximize that precious feedback time, that’s live-wired to be […]