Roundup: 12 Experiential Tour Programs from 2017

It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017

From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets.

Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a run for its money.) Some hit the state fair circuit with touring activation footprints, like Tractor Supply, which brought its home- and agricultural-focused retail stores to life with the goal of giving back to the community. And others, like Bosch, enlisted experts to provide training and demonstrations at construction job sites across the country.

It’s all contained in the clickable guide, below. So, sit back and get inspired. Your tour of the tours begins now.


  • Bosch’s Power Tour Hammers Home Job Site Safety

    It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success of its 2016 Power Tour, the brand hit the road again with two vehicles in early April and will bring expert-led...

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  • Advance Auto Parts Carves Out a Tour for DIY Millennials

    For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike...

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  • Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour

    It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly Slothsome Slurpee Truck Tour. The multi-pronged activation strategy marked the launch of the brand’s Sour Brite Sloth gummies, along with the new Trolli-inspired...

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  • SPAM Sizzles with a Fair and Festival Tiny House Tour

    SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. At its first stop, the 9th Avenue International Food Festival in New...

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  • Adult Swim’s Rickmobile is a Traveling Pop-Up Shop

    Giving patient “Rick and Morty” fans a dose of their favorite series ahead of its long-awaited season three premiere later this summer, Adult Swim has launched an eye-catching mobile tour that functions as a traveling retail pop-up shop.

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  • IZZE FUSIONS’ Flavorful Summer Tour Gives Teens a Taste of Augmented Reality

    IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a summer sampling tour that gives teens a taste of AR as well as its “sorta juice, sorta soda, sorta sparkling water” fruit flavors.

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  • Purchasing Power Engages Clients with its First Experiential Tour

    Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power...

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  • Wholly Guacamole’s Summer Sampling Tour Dips into a Fresh Target Audience

    MegaMex Foods’ Wholly Guacamole brand this summer hit the road on a sampling tour designed to highlight the versatility of its product and serve up brand engagements to entice a slightly older demographic. The tour, which kicked off in Chicago at Navy Pier on June 14 and wrapped in Seattle at Seattle Center on Aug....

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  • Tractor Supply’s Family-Friendly Mobile Tour Brings the In-Store Experience to Life

    Fun games, an essay contest and a bucking bull photo op are just some of the new engagements on this year’s Tractor Supply Fair Tour and Experience, an interactive mobile tour making its way to the country’s two largest state fairs in Minnesota and Texas, among other stops. Tractor Supply Company is a chain of...

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  • Spin Master Elevates Family-Friendly Events on the PAW Patrol Road Tour

    There are typical family-friendly events, and then there’s Spin Master’s PAW Patrol Road Tour. The toymaker’s 13-market mobile tour has preschool-aged children across the country going wild for an immersive experience that brings to life the “PAW Patrol” animated series about a group of heroic dogs who protect the community. Equipped with a 120-foot by...

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  • MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour

    According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third actively strive to reduce meat eating altogether. That’s good news for MorningStar Farms, the number one veggie burger brand in the category. To take advantage of consumers’ shifting perspective on veggie-based fare, the brand activated the nationwide Grill It to...

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  • Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour

    As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand searched for a unique and inclusive way to promote the show—which follows three auto buffs on global, car-themed adventures—and underscore the benefits of its Prime membership program. The solution? Hitting the road, naturally. Amazon made pit stops across the nation...

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