It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017

From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard family stuff, brands of every shape and size hit the road this year with a wide variety of experiential tour concepts, strategies and consumer targets.

Some activated out of inventive and eye-catching tour vehicles. (Adult Swim may have given the Wienermobile a run for its money.) Some hit the state fair circuit with touring activation footprints, like Tractor Supply, which brought its home- and agricultural-focused retail stores to life with the goal of giving back to the community. And others, like Bosch, enlisted experts to provide training and demonstrations at construction job sites across the country.

It’s all contained in the clickable guide, below. So, sit back and get inspired. Your tour of the tours begins now.


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