Industry: Spirits/Alcohol

Moët Hennessy’s “What’s Your Wild Rabbit” campaign launched in 2012, but for the first time, in 2013 sought out a deeper connection with African-American and Hispanic millennial guys. The strategy: exclusive experiences for these consumers who are known for being early adopters. Part of this evolution of the program also included a refocus towards social […]

It’s all about access. As part of a new approach to its sponsorship of the Latin GRAMMY’s, Heineken’s event space Heineken House brought together Latin artists, media industry VIPs and consumers for experiences that gave everyone a behind-the-scenes look at the recording, creative and reporting process. A highly targeted program, Heineken House was tailored solely […]

The ongoing Absolut Stuga campaign immerses bartenders in a creative environment inspired by Swedish “stugas,” or “little houses,” which are an important part of Swedish culture and serve as an escape or place for reflection. The Absolut stugas, however, are more for entertaining and educating bartenders on the finer points of its vodka. Just to be […]

Food and wine go hand in hand, and in a culturally relevant setting, both just seem to taste better, don’t they? To build awareness for its Campo Viejo wine while bringing a contemporary look and feel to the Spanish wine category, Corby Wine and Spirits activated in-store sampling at LCBO stores in Toronto, the greater […]

The promise of premium whiskey can yield some pretty incredible results if implemented properly. Such was the case for Jack Daniel’s, a brand that recognized it was losing prominence among its standard middle-aged, blue-collar consumers in the face of emerging craft whiskey brands.  To up the ante, the brand developed a number of objectives, among […]