Industry: Spirits/Alcohol

Some hotels are grand, like the Ritz. Some are historic, like the Taj Mahal. But there’s one that just seemed to pop up out of nowhere—the funky, fun and totally on-brand Stoli Hotel, a marketing experience that captured the authenticity and heritage of this Russian vodka and made it relevant to young, hip connoisseurs of […]

Capitalizing on the thirst for tangy, Miller Chill— inspired by the Mexican Chelada—was born. Miller knew this baby was a winner, but it needed to make certain its consumers knew it too. It played up its Latin flavor and came up with the Spanglish-infused campaign Viva Refreshment that spread the word via TV, radio and print […]

Stoli likes the nightlife, baby. And where could be better to feel the vibe than in a hip hotel tricked out with Russian opulence and homage to the motherland inspired by the brand’s heritage but cool enough to appeal to today’s trendy 21- to-35-year-olds. Want to sample the smooth, soft ultra-premium Stoli Elit? It’s here. […]

Speaking to the heart of its Mexican-American market, Cerveza Tecate tapped into the group’s love of soccer by creating the Tecate Soccer Program. The highlight was the Copa Tecate, which featured 2,800 amateur soccer leagues with 50,000 participants from 24 cities nationwide, competing for the championship title. Leading up to the semi-finals, Tecate held other events, […]

Bartenders and nightclub managers know cool. So creating an event exciting and interesting enough to get them to give up their night off could have been a daunting challenge. That’s why Diageo went all out with its Flight Club bartender education initiative, hosting invite-only events in Chicago, Fort Lauderdale, Los Angeles and New York City […]