Industry: Retail & Apparel

A robust, active social community is key to growing any brand, a fact not lost on Electronic Arts when it came time to launch its Battlefield 4 video game. After all, social interaction drives real brand engagement, and that in turn leads to increased sharing, referral and ultimately, sales. The objectives for Battlefield 4 were […]

Think cotton is just about comfy t-shirts and sexy jeans? That’s just the notion Cotton Incorporated wanted to dispel. And where better to do that than in Miami’s South Beach, where the brand activated the world’s first, and only, 24-hour fashion show. The show provided a unique platform for Cotton Incorporated, which represents American’s cotton […]

The mechanical bull-style shoe may have caught attendees’ attention, but it was just one of many live+digital experiences at the Brooks Run Happy Island exhibit—part of a three-year program designed to get shoes into the hands (and on the feet) of consumers. Central to the 6,000-square-foot experience was an improved lead collection system (it had […]

Times Square may have seen it all in its 104-year run as the center of the known universe, but it’s never seen this. To reignite brand loyalty for its Star Wars products and build excitement for the TV launch of the series “Yoda Chronicles” on Cartoon Network, LEGO designed the Secrets to Reveal campaign. The […]

When it came time to promote its new skateboarding-inspired shoe, Nike did what others deemed impossible: It lifted the ban on skating at the West L.A. Courthouse, a site used by some of the sport’s original stars, featured in classic skate videos and illegal to skate at for nearly a decade. Taking advantage of Go […]