Industry: Retail & Apparel

There are few brands with a bolder attitude than Nike. The company that was once a simple sneaker brand has conquered nearly every sport in the spectrum, emblazoning its signature swoosh on athletes ranging from basketball stars and surfing pros to tennis champions and golf masters. There aren’t many niches left untapped by the Portland-based […]

When EA set out to live stream its E3 activations around its multi-player action game Battlefield 4, it deployed two key pieces of technology to make it successful: Twitch.tv and Battlefield’s Spectator Mode. Battlefield’s partnership with Twitch.TV allowed the brand to serve the stream to 2.1 million people without going down; the platform’s analytics tools […]

Under Armour knew it could leverage RFID to turn its NFL Experience into an interactive event that would be powerful enough to drive every registered attendee to pass the experience along to at least 10 friends. It just had to give attendees the ball. Attendees registered through Facebook using sporty branded wristbands embedded with RFID […]

Hugh Jackman, Tom Cruise, Jennifer Hudson, Kelly Clarkson, Elton John, John Legend, wildly morphing projection set, and… Walmart. That’s right. The low-price retailer treated its shareholders to a high-value kaleidoscope of a show and set for its annual meeting this year. The Walmart Annual Shareholder’s Meeting is always a show stopper, but this year’s show […]

These days, it seems that if it ain’t mobile, it ain’t moving product. And Target really hit the mark with the Bullseye Badge campaign. The program was designed to increase college students’ engagement with the brand’s existing Back to College After-Hours Shopping Event program and extend the participants’ enjoyment beyond the moment of the experience. […]