Industry: Retail & Apparel

Adidas’s national sales meeting took on the aura of an NBA event with game-day elements such as the adidas interactive truck, event bouncers, a countdown clock, scalpers, pennants and cotton candy to set the tone. Tennis ace Andre Agassi kicked off the opening session with an inspirational speech. On the “official” opening day, attendees (“team […]

You might remember the dramatic goings-on in Bentonville last year, the agency hirings and firings, and top marketers coming and going. Yes, 2006 pulled in all of the elements of comedy and tragedy. But before that news broke, Walmart had embraced another aspect of the theater: the musical. Walmart was looking for a way to […]

Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards. Djs (als0 women) played mood music to set the tone in the park, where Sephora reps in 23 white tents offered free […]

An integrated effort that included TV and web components as well as live events in malls, the Red Chair campaign was such a success that RadioShack stores actually ran out of featured products during the campaign. Timed to push traffic and specific vendors’ products during the holiday rush, Red Chair was a way to put […]

Four hundred fifty adidas North American sales and product-marketing staff gathered at the Scottsdale Resort & Conference Center for a meeting aimed at delivering the company’s strategic message in a way that was big on substance and light on fluff. As part of that challenge, adidas wanted to inspire attendees to challenge the status quo. […]