Industry: Retail & Apparel

Inspired by British Turner Prize winner Rachel Whiteread’s “Embankment” installation of white cubed casts, Nespresso created a cityscape modeled after that same work to celebrate the launch of its modern Nespresso Citiz machine. Playing on the campaign’s central urban lifestyle theme, Citiz Sky Lounge on the 28th floor of the Westhafentower in Frankfurt’s financial district […]

In the fall of 2009, Nike took over the University of Southern California’s campus to appeal to the students with a running event, charity fundraiser and piggyback on the upcoming football game with conference rival Oregon State. The multi-platform event revolved around three main activations: the Nike Hub at Phi Psi, a Nike-dedicated space within […]

Outdoor shoe brand Merrell has enjoyed a long history of loyalty among serious hikers and outdoor enthusiasts. But it was in need of a little extra adrenaline to shed its “brown shoe” reputation and get younger audiences excited about its brand. Enter the Sundance Film Festival, one of the world’s only events where lovers of […]

For its annual shareholders meeting last June, Walmart, which had remained strong during the recession, wanted to celebrate its success with shareholders, associates and the media without seeming insensitive to the lingering effects of the bad economy. The resulting program found the right balance through a mix of associates-only events and a show-stopping grand finale, […]

Health Mart Pharmacy, a national franchise network of more than 2,500 independent pharmacies operated by McKesson Corporation, teamed up with a variety of sponsors, including Bayer Diabetes Care, to create brand awareness while educating communities about diabetes care on the Health Across America tour. The program engaged existing as well as new customers in both […]