Industry: Retail & Apparel

To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After-Hours Shopping Event made meaningful connections with first-year college students. The idea was to be there during one of the biggest moments of students’ lives. To aid in the transition from home to college, Target stayed open late and provided […]

Anything Disney has to be fun. On that note, in December and early January adidas activated its sponsorship of the Disney Soccer Showcase with two family-friendly interactive experiences: the Goal Celebration and Boot Checkout. At the Goal Celebration, amateur players engaged in challenges on a branded stage to win adidas prizes and Major League Soccer […]

Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour, which hit 20 Lane retailers last fall and will visit another 90 this year, is a 1,000 square-foot trailer that takes some of the stress out of those decisions. The big rig […]

To turn Walmart’s Supercenter stores into a destination for health and wellness products and information, the retailer executed weekly promotions in 1,000 Supercenters. The in-store, three-day events focused on seven common conditions: Diabetes, Heart Health, Healthy Breathing, Pain and Mobility, Women’s Health, Cold and Flu, and Gastrointestinal, and presented unique drug and nutritional product pairings […]

When it came to designing a lounge for its athletes participating in the 2008 Olympic Track and Field Trials, adidas looked no further than its Olympic ad campaign slogan, “Impossible is Nothing,” for inspiration. To prove the point, it transformed a 100-year-old frat house into an inviting space where the athletes could relax and recharge […]