Industry: Consumer Package Goods—Grocery

It was more than just business as usual at PepsiCo’s 2008 National Bottler Meeting. In addition to communicating the year’s biggest business initiatives, the brand introduced redesigned logos and labels for Pepsi, Diet Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, Tropicana and Gatorade. PepsiCo wanted to ensure the bottlers understood the impetus for the […]

Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters. […]

To take advantage of Back to College season (an opportunity to connect with Millennials during a key life-stage transition) and change the perception of it being a “Mom’s store,” Target launched two-day pop-up experiences at University of Arizona, University of Maryland and University of Iowa. The Target Union pop-up reinvented itself daily with changing partner […]

Inspired by British Turner Prize winner Rachel Whiteread’s “Embankment” installation of white cubed casts, Nespresso created a cityscape modeled after that same work to celebrate the launch of its modern Nespresso Citiz machine. Playing on the campaign’s central urban lifestyle theme, Citiz Sky Lounge on the 28th floor of the Westhafentower in Frankfurt’s financial district […]

To create buzz for the launch of vitaminwater10, Glaceau’s pop-up in the NoHo area of New York City offered its 18- to 29-year-old target audience, as well as visitors to Manhattan, a taste of its beverage in an interactive environment. A cute vitaminwater10 calorie girl in the window of the store demonstrating how easy it […]