Industry: Associations; Venues & Sponsored Properties

Interior designers will tell you—mirrors can really open up a room. Choice Properties’ inclusion of mirrored façades not only gave its 40-foot by 20-foot exhibit at the ICSC show in Toronto a sleek look and feel, but also a larger appearance. Another element worth noting: the raised LED-lit flooring that encircled the footprint. The lighting […]

Yes, the Alf Engen Ski Museum is home to a dazzling display of 300 trophies, medals, scrapbooks, skis, boots, films and other collectibles that span some 70 years in the career of the Engen family. But the real design star is the interactive ski jump called the Take Flight Interactive where visitors can see how […]

NASCAR kicked off its annual year-end awards bash in high fashion, turning the streets of Manhattan into a track for its top 10 Nextel Cup drivers. For a week leading up to the awards, the drivers’ cars were parked at points across the city, with radio and newspaper ads hyping the event. Donald Trump waved […]

The genius was in the separate-yet-together formula. The Indy Racing League mobile Fan Experience featured four standalone vehicles that invaded a market, split up for targeted events, then combined a few days later for a group experience at weekend races. Built to introduce the oval-track, open-wheel racing league to the consumer populace, plus sell tickets, […]

As if traffic in the Big Apple wasn’t crazy enough, NASCAR unleashed Champions Week in New York City to kick off the 2005 racing season. The top 10 Nextel Cup drivers sped through the streets, from Rockefeller Center through Times Square to NASCAR’s headquarters on Park Avenue. Then, drivers parked their cars outside and left […]