Industry: Associations; Venues & Sponsored Properties

Communication is the name of the game when it comes to navigating large healthcare congresses. With that in mind, Astellas Pharmaceuticals set out to create an internal communication platform to improve meeting management and event delivery. With the lofty goal of unveiling an app that would be operational in less than two months for Astellas’ […]

If you’ve ever been to the South by Southwest Interactive, Film and Music Festival, you know that navigating its 6,000 official events amid tens of thousands of attendees can create an overwhelming FOMO effect. To make the massive event feel smaller and more communal, organizers leveraged the event’s proprietary app, the SXSW GO Mobile Guide, […]

Long before mixed martial artist Ronda Rousey’s famous armbar hit the mainstream, the Ultimate Fighting Championship franchise had been experiencing massive growth in popularity. While the fights take place in an enclosed octagon ring, the experience for fans extends beyond that to TV, where fans watch young fighters break into UFC on “The Ultimate Fighter.” […]

It looked like a simple pair of headphones, but for MobileIron, it was a cutting-edge technology tool that impressed attendees, generated buzz and wooed Millennials. The headphones were actually Simultaneous Interpretation Headsets (provider: ProLingo), but rather than interpreting the show’s presentations into another language, the technology helped MobileIron transform a hotel ballroom into a buzzing […]

The Glacier Skywalk is located in Jasper National Park in Alberta, Canada, and it’s a vertigo-inducing mind-melter designed to awe guests with the majesty of the Sunwapta Valley from a glass-floored observation platform 918 feet over the valley floor. The experience turns tourists into time-travelers. When they look down, there are hints from life thousands […]