Jessica Sibila
Jessica Sibila is the Executive Director of The Exhibitor Advocate, the only nonprofit association dedicated to trade show exhibitor success. The Exhibitor Advocate and Event Marketer have formed a strategic alliance focused on content, research and event experiences to help elevate the trade show exhibitor community.
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Trade ShowsGuest Column: The Fee You Didn’t Know You Were Paying
Many exhibitor service manuals contain an EAC fee. Most exhibit and event marketers have never been told what it is, what it covers, or why it keeps showing up. Open the exhibitor services manual for your next show and scroll past the carpet and the electrical order forms. Somewhere in the labor section sits a […]
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Trade ShowsGuest Column: You’ve Been Told ‘This is Just How it is.’ It Doesn’t Have to Be.
You’ve been in that meeting. You raise a concern about material handling rates that have climbed for the third year in a row. You ask why electrical outlet costs just jumped nearly 20% with no explanation. You point out that the exhibitor manual doesn’t define what “special handling” actually means, but somehow you were charged for it anyway.