Simulator Archives - Page 7 of 7 - Event Marketer
Harley Revs Up Younger Buyers with Influencer Events
As most iconic brands do, Harley-Davidson had reached a point where it needed to reconnect with young buyers and generate new leads. Marketers knew the brand’s retro rebel image was an asset, but one that needed some modern spin in order to be relevant to the new target. So it created the Harley-Davidson Boot Camps,...