Event Technology: Simulator

Winter is not coming anytime soon for HBO’s hit series “Game of Thrones.” To keep its momentum moving in the right direction, HBO took the franchise on the road for two months and transported viewers into the fantastic world of Westeros, where the story takes place. The tour hit five international markets (Amsterdam, Belfast, New […]

The tech industry is huge and competitive. So when EMC set out to make a heavyweight announcement concerning a new product launch, it wanted to be known as the brand that raised the bar for all future tech industry launches. But as far as messaging, EMC wanted to demonstrate how technology transforms an environment. For […]

The Warner Bros. film “Into the Storm” faced a veritable tornado of challenges, including a challenging subject matter and lack of built-in fan base. To raise awareness for the movie and get people excited for a movie about destructive weather, the studio set out to deliver an emotional experience that would result in social sharing […]

Just south of the Middle Eastern city of Abu Dhabi, construction crews are busy building a zero-carbon city from scratch. Its name is Masdar City and when it’s done, it will be home to some of the most innovative green technologies on the planet—from wind towers that can drop the desert air in the city […]

Audi’s Motorsport Experience at the Petit Le Mans, an annual sports car endurance race in Braselton, GA, incorporated track sponsorship and hospitality, vehicle displays and regional and dealership events—all to drive home a message about the automaker’s ultra-lightweight technology. Race fans visited the public Audi Interactive Display, which housed Xbox gaming systems, historic Audi race […]