Projection Mapping Archives - Page 9 of 30 - Event Marketer
The Museum of the Bible brings the bible to life with the Hebrew Bible experience
THE SETUP: Stories from the Bible are vivid, emotional and chaotic. To tell them requires an epic storytelling mechanism, and for experience builders that means a balance of physical and screened effects. The Hebrew Bible experience at Museum of the Bible, a 30-minute immersive journey that spanned 15,000 square feet and included five mini theaters...
Heineken Trades the Convention Center for Black Box Theater
WHY THE JUDGES LOVE IT: Heineken USA typically hosts its annual 1,500-person conference in a traditional proscenium setting. This year, the brand created a black box theater with bleacher seating within the Dallas Convention Center in a space surrounded by massive, full canvas, 270-degree LED screens and an 80-foot by 40-foot LED floor for presenters...
Ford Transforms Auto Show Attendees into Movie Stars
The world was perplexed when the 1968 Mustang Bullitt from Steve McQueen’s classic “Bullitt” was lost after filming. But in 2017, Ford located the coveted automobile and set out to surprise and delight car fans by unveiling it at the 2018 Detroit Auto Show. There, the brand leveraged the vehicle’s nostalgia factor to drive affinity...
Rocket Entertainment Hypes Elton John Tour with VR
When a legendary musician like Elton John announces his 300-show retirement tour, how do you simultaneously boost ticket sales and ensure his legacy lives on after the final curtain call? For the British singer’s management company, Rocket Entertainment, the answer was a revolutionary press launch that announced his Farewell Tour with all the style and...