Event Technology: Projection Mapping

THE SETUP: Stories from the Bible are vivid, emotional and chaotic. To tell them requires an epic storytelling mechanism, and for experience builders that means a balance of physical and screened effects. The Hebrew Bible experience at Museum of the Bible, a 30-minute immersive journey that spanned 15,000 square feet and included five mini theaters […]

WHY THE JUDGES LOVE IT: Heineken USA typically hosts its annual 1,500-person conference in a traditional proscenium setting. This year, the brand created a black box theater with bleacher seating within the Dallas Convention Center in a space surrounded by massive, full canvas, 270-degree LED screens and an 80-foot by 40-foot LED floor for presenters […]

The world was perplexed when the 1968 Mustang Bullitt from Steve McQueen’s classic “Bullitt” was lost after filming. But in 2017, Ford located the coveted automobile and set out to surprise and delight car fans by unveiling it at the 2018 Detroit Auto Show. There, the brand leveraged the vehicle’s nostalgia factor to drive affinity […]

When a legendary musician like Elton John announces his 300-show retirement tour, how do you simultaneously boost ticket sales and ensure his legacy lives on after the final curtain call? For the British singer’s management company, Rocket Entertainment, the answer was a revolutionary press launch that announced his Farewell Tour with all the style and […]

There’s nothing quite like watching a movie or TV show from the comfort of your own living room, but for most, the technology and the atmosphere at home can’t quite compare with a true cinema experience. To prove to consumers that it could bridge that gap with its cutting-edge OLED televisions, LG partnered with Dolby […]