Event Technology: Live streaming

The only thing growing faster than live eSports tournaments is the number of consumers tuning in to watch them online. With bridging that gap in mind, Activision crafted an engagement strategy that transformed every corner of its live tournament into a best-in-class broadcast platform that could be seen around the world on practically any type […]

To celebrate Super Bowl XLVIII and its NFL partnership, Verizon wanted to make a social media impact among football fans, both locally and nationally. Verizon’s key objective was to change its brand perception from just a mobile service provider to a technology innovator. The solution? Host the first ever social media-driven light show, powered exclusively […]

The Microsoft Worldwide Partner Conference (WPC) is one of Microsoft’s premier conferences. Outside of the tools and technologies the brand built specifically for its audience and the event, Microsoft also relied on social media as a way of engaging and communicating. At the core of Microsoft’s social strategy was live engagement on Facebook and Twitter, […]

It will go down as the event that showed the industry how to combine dozens of best practices and the hottest event marketing trends into a single blockbuster campaign. And it proved that experiential marketing had the power to drive $1 billion in sales. The event, Call of Duty: XP, immersed fans in “Modern Warfare 3,” […]

For the South by Southwest Interactive, Film and Music Festival (SXSW) in Austin, Texas, Pepsi set out to drive consumer excitement and buzz in-market while positioning Pepsi Max as a progressive brand. To do that, the company designed the Pepsi Max @ SXSW Lot, an interactive consumer experience in downtown Austin that played host to […]