Live streaming Archives - Page 22 of 31 - Event Marketer
Royal Philips Creates Buzz with 20-Foot Floating Box
Royal Philips Electronics launched its $100 million Sense and Simplicity global advertising campaign with a big blue box and a big white room. Looking to capture media coverage—and the attention of communication-industry VIPs—Philips started generating buzz three days before the campaign was announced, setting afloat a 20-foot tall box on the canals of Amsterdam. The...
Mack Trucks Captures Expo Content on 16 Video Feeds
Mack introduced three brand-new products for the first time ever last year, so it needed an event that would define the brand for the next 100 years, show dealers and employees its new products and technology and build brand enthusiasm. The 100,000-square-foot MackWorks Expo product exhibition showed off 42 trucks, featured space for more than...
Ameriquest Turns Press Event into a Stones Concert
The Stones’ 2005 world tour kicked off in style for members of the media and fans—with a surprise three-song performance by Mick and the boys at New York City’s Juilliard School. Pre-event press information indicated that the band would be giving a routine press conference to kick off its new tour, and the media (as...
Cisco ‘Rings’ Stock Market Opening Bell Via Webcast
Looking to draw greater attention to its listing on NASDAQ, Cisco held the first-ever virtual opening bell ceremony. To kick off trading one day last August, Cisco employees “rang” the stock market’s opening bell via webcast from the company’s headquarters in San Jose, CA. To make it happen, a highly secure IP network was set...