3D Archives - Page 8 of 14 - Event Marketer

May 10, 2016

AT&T’s Client Dinners Feature Culinary Alchemy

AT&T wanted to create a social context to broaden and deepen relationships with c-level clients but had to find a creative and enticing way to carve out space in their busy social calendars. Enter a series of dinner events themed around culinary alchemy, a cooking culture that combines technique and technology. Each executive was hand-delivered...

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March 9, 2016

Amex Wows Tennis Fans with Water Wall Projections

American Express has been a sponsor of the U.S. Open for more than 20 years, and with a reputation for incorporating cutting edge technology into every activation, the brand had a lot to live up to at this year’s tournament—and it delivered. In an effort to push the boundaries of technology and bring its cardmembers...

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March 7, 2016

Intel Promotes its Technology with Live Storytelling

In 2015 Intel shifted the focus of its booth at CES to highlight live storytelling and experiences. The Spotlight stage, surrounded by comfortable, tiered seating, a massive LED screen and three drop-down support screens, provided the focal point of the space and served as a “clearing,” where a constant rotation of artists and entrepreneurs who...

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February 29, 2016

Intel’s Hands-on Tour Employs a Spaceship Theme

Intel’s InsideOut Experience global tour was housed in a 40-foot futuristic container that offered hands-on engagement with tablets, wearables, Oculus Rift and RealSense hands-free tech. Digital screens wrapped the interior offering product information (like 3D-rendered sequences). The design concept was built around a spaceship theme evoking mystery and intrigue. This included blue lighting, hydraulics to...

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February 25, 2016

Consumers Chill at Nike’s Immersive Glacial Event

It may have been 90 degrees in Manhattan, but Nike’s September launch of its Cold Weather Collection and Therma-Sphere Max gear at SIR Stage 37 was ice-cold. To transform the way consumers think about working out in cold weather (the added layers… you’re too hot, then you’re too cold), Nike transformed a 9,100-square-foot space into...

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