Year: 2015

Lexus has a strong reputation as a producer of dependable luxury vehicles. When the brand recognized it was struggling to appeal to a younger demographic, however, it took to the streets—on foot. Targeting drivers under the age of 44 with annual household incomes over $100,000, the brand established the Lexus LaceUp Running Series to entice […]

The promise of premium whiskey can yield some pretty incredible results if implemented properly. Such was the case for Jack Daniel’s, a brand that recognized it was losing prominence among its standard middle-aged, blue-collar consumers in the face of emerging craft whiskey brands.  To up the ante, the brand developed a number of objectives, among […]

Those who aren’t aware of its evolving brand may equate Xerox with tooth and nail battles with unruly copy machines.As one of the leading providers of business services in the world, with offerings from accounting to document management services, Xerox knew it needed to showcase itself in a new light. The solution was simple@work: A […]

Collaboration in business is key. We hear it all the time. But how do you create a physical representation of the concept to drive its message home? JiveWorld2014 keynote speaker Adam Sadowsky had the answer: A colossal Rube Goldberg machine. In an effort to transform its new tagline “Work Better Together” into a live experience, […]

Navigating the labyrinth that is Oracle’s evergreen OpenWorld has, traditionally, not been for the faint of heart. The brand’s latest approach to its gargantuan business conference, however, aligned audiences and made more efficient use of space, allowing for easier exploration of the conference and easier attendee connections to content, peers, partners and Oracle experts, relevant […]