Year: 2015

Were Millennials #UpForWhatever? Anheuser-Busch took to the road to find out. The overall goal: create a summer experiential program to excite Bud Light’s 21-to 27-year-old target demographic, and connect with them as they see themselves, as social curators, storytellers, people who value experiences over things, and seekers of money-can’t-buy experiences that help build their own […]

Is it possible to deliver a personalized event experience to each and every one of your attendees? For its 2014 Think Event series, Google did just that with a customized event experience that amplified on-stage programming and entertained clients in a uniquely Google way. Using a series of custom-built experiential solutions, every attendee was taken […]

NASCAR created the Fuel for Business campaign in 2004 to provide sponsors more ROI. Since then, it’s been recognized for its outstanding results by the likes of CNBC, Fox Business News, Forbes, The Wall Street Journal and USA Today, and has helped vault NASCAR into the sports industry’s pole position as a top platform for […]

In a brilliant move, the SAP Select event team studied its crown-jewel SAPPHIRE NOW event and used the key learnings from one event… to design another. To replace the “one size fits all” SAP SAPPHIRE model with a more personalized customer experience, SAP set out to combine the most successful elements of its entire events […]

When it came time to promote its new skateboarding-inspired shoe, Nike did what others deemed impossible: It lifted the ban on skating at the West L.A. Courthouse, a site used by some of the sport’s original stars, featured in classic skate videos and illegal to skate at for nearly a decade. Taking advantage of Go […]