Year: 2012

Coca-Cola marketers knew they had to do more than traditional advertising to connect with the 13- to 18-year-old core audience of the American Music Awards, which the soft drink sponsors. The Coca-Cola AMA MyParty program mixed in-home events with targeted in-city parties to create a more personalized experience between teens and Coca-Cola that all tied […]

Compuware’s global user conference was a virtual event that reached more than 30 countries, including India, Mauritius, Mexico and Sri Lanka. The biggest challenge was the ’round-the-clock schedule needed to serve up an event to par- ticipants on multiple continents, but Compuware was up to the task—and the company figured out some other tricks of […]

Ernest & Julio Gallo Winery’s Barefoot label combines wine tasting with charitable giving as part of its marketing programs. Case in point: Its Barefoot Sole Patrol program, which brought together 300 hired wine enthusiasts who made it their mission to make wine fun, generate sales and raise money for charity. The events were an opportunity […]

It’s tough to improve on the Brussels skyline, but that’s exactly what Electrolux Home Products did when it erected a distinctly modern temporary exhibit atop one of the city’s monuments. The cantilevered 30-ton pavilion appeared to be a life-sized piece of origami made from glossy white perforated paper, perched precariously atop an ancient city building. While […]

With the introduction of 41 new storage and software products, it had been a record-breaking year for EMC, the IT service provider. To generate global media coverage around the accomplishment, and reinforce the company’s reputation as a global IT powerhouse, the company launched a campaign to break records that appeared in the Guinness Book of […]