Year: 2012

To raise awareness about its weight-loss products, Unilever-owned Slim-Fast tapped into the bride-to-be market by becoming the first corporate partner of the Filene’s Basement Running of the Brides events. The Filene’s events bring in about 1,000 brides for each round of shopping, and the captive audience generally lines up outside the store for hours before […]

Symantec set out on a mobile tour designed to persuade consumers who are apathetic about Internet security that protecting their data is worth paying attention to. The company’s Norton brand launched the Norton Operation Shield America tour—a self-guided “training” experience in a 48-foot double expandable trailer emblazoned with HD graphics of Captain America and his […]

Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties. […]

State Farm’s Juega Hoy. Illumina El Manana (Spanish for “Play Today. Illuminate Tomorrow”) brought lights of hope to rural Latin American communities where residents live without electricity. Partnering with the makers of sOccket, a soccer ball that harnesses and stores energy from play for later use, and the CONCACAF Gold Cup soccer tournament, Juega Hoy […]

Hybrid sales events offer companies a cost-effective way to recognize top performers in a high-energy live environment while simultaneously motivating the rest of the sales force in a virtual setting. Those were key platforms for Staples’ Advantage Sales Meeting—a two-pronged event designed to be a place for sharing ideas, learning and networking for top-tier Staples […]