Partner Content
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Partner Content
How to Do a Focus Group at your Next Event (and Why)
There are few better ways to uncover what’s going on with your brand than to get a bunch of people who have some connection in a room where they can interact and have a conversation about your brand. You’ll learn that they engage the category in ways you never imagined. That they have uses for your brand that you never would have guessed. You’ll learn the reasons they choose you over the competition or why they believe the competition is the better option.
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Partner Content
Snapchat’s Perfectly Executed Pop-Ups and Why “Spectacles” Won in a Way Google Glass Couldn’t
Snapchat's foray into the hardware space with "Spectacles" is proving buzz-worthy
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Partner Content
From Big Trends to Deep Dives, Here’s What Cramer Presented at EventTech 2016.
Across the three-day conference, EventTech 2016 showcased the latest technologies, newest
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Partner Content
VIDEO: :60 of eSports Consumers
Our research shows that 85% of eSports consumers are open to brands reaching out through gaming—but one size doesn't fit all. Watch the video to learn how brands can connect through this rising platform.
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Partner Content
Seven Steps to Get Started With Measuring Your Trade Show Booth
Checklist for Exhibitors: Measurement 101



