Partner Content
-
Partner Content
The Why behind Event Attendance and Maximizing it for Greater Event App Engagement
Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.
-
Partner ContentPredict Event Pain Points and Prevent Them
You don’t need a deck of cards or a crystal ball to know that everyone attending events from music festivals to trade are looking to have the best possible experiences and are willing that extra mile to meet, greet, and maximize every moment. In the conference and trade show arenas, people want to bring back every iota of information, possible opportunity and new connection to better their teams’ positions in the marketplace.
-
Partner ContentQualitative Metrics You Should Collect from Field Staff
Experiential marketing program data is usually captured during the event and is made up of two major metrics, quantitative and qualitative.
-
Partner ContentThe Purpose Behind Consumer Targeting in Event Marketing
Knowing your target consumer characteristics, and how to reach them, is vital in event marketing. Brands who do their homework come out on top.
-
Partner ContentTaking Audiences on Emotional Journeys
How feeling, strategy and artistry can elevate events and experiences. “The Journey