Partner Content

How does a trade association that represents over 90% of the professional beauty supply industry in respect to hair and nails connect with participants across Canada? They personalized the experience with Nomadic Uno.     

The most wonderful time is here and has brought with it some of the best experiential marketing of the year. Check out our favorite pop up, mobile tour, and VR campaigns of the 2016 holiday season.

A status report is a useful tool because it will keep your experiential marketing campaign on track, keep everyone engaged, and on top of things.

CES is the place to be in January for those in the business of consumer technologies. Over 3,800 exhibiting companies will be showing off their latest goods. With all that high-tech innovation, brands need to get creative in order to stand out from the crowd. So how do you stand out at a show this massive?

The rate of success within a restaurants’ first year is around 35-40%. The investment of a brick and mortar is a high-risk venture that fails due to several factors, including food industry inexperience, lack of investment capital, location/real estate, poor staffing, mismanagement, and pricing structure. Food trucks have a greater success rate, as the initial investment is much lower than a brick and mortar, and starting small can allow you to control your brand and image, while gaining and retaining customers. APEX Specialty Vehicles reports an average success rate of our custom food trucks to be around 96-98% success in the first year.