Partner Content

Although the idea of live video streaming is far from new,

Learn how we make sure we are always prepared for every street team, sampling program, pop up, or PR stunt we do.

Announcing the launch of Campus Causes. When student groups and their friends/family shop popular brands through their Campus Causes campaigns, a portion of every purchase goes back to their designated cause.

As influencer programs have become more, well, influential, the discipline has been adopted in ways many of us didn’t foresee just a few years ago. Here are three things you should be thinking about.

It’s more than creating a single sale; it’s creating a connection between customer and brand, a positive association that has the potential to stay with someone even longer than the memory of a billboard ad, a radio spot or a television commercial.