Partner Content

ExhibitorLIVE 2017, EXHIBITOR MAGAZINE’S 29th Annual Professional Development Conference for trade show and corporate event marketers, took place at the Mandalay Bay Convention Center. The industry’s highest-rated training conference featured seven learning tracks, and 169 educational sessions focused on all aspects of trade show, exhibit, and event marketing and management.

Multi Image Group (MIG) showcases event production expertise, creative content, and innovative technology at the Hyatt Regency in Orlando, Florida on June 4-6 for the Direct Selling Association Annual Meeting. MIG is on a mission — to inspire thought, design, technology, and architecture to make brand stories and engagements come alive.

Check out how we're reaching bearded men in New York, Los Angeles, Seattle, Boston, and Philadelphia to share Brisk, a UK range of beard grooming products.

One of our favorite non-traditional media offerings is ad balloons. They’re a great, disruptive medium - how often do you see massive colorful balloons? These 7 foot balloons can cut through advertising clutter to be seen above the crowd and are a great way to enhance a street level activation. In partnership with Delta Media, we activated three ad balloons staffed with brand ambassadors in Dallas, Texas on June 16th for North Texas Tollway Authority (NTTA) and TollTag.

You’ve made the decision to attend a trade show and you’ve allocated a lot of your marketing budget to the event. So, what steps can you take to make this a successful investment?  There are many variables and complexities involved in exhibiting so preparation is a crucial component of the overall process.