Partner Content
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Partner ContentFinding the Perfect Fit: Staffing Comic-Con San Diego
For this year’s Comic-Con International in San Diego, Hype was tasked with staffing thirteen Medieval Knights to promote the premier of a new network television series. See how Hype find the perfect fit when staffing costume characters for one of the biggest cosplay events of the year.
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Partner ContentSweet Charity: Striking a Chord with Cardmembers
How music and social media add flavor to Citi’s Taste of the Nation sponsorship...
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Partner ContentSan Diego Comic Con 2017 Experiential Marketing
Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!
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Partner ContentKen’s Simply Vinaigrette!
One month into our newest experiential sampling tour and the early
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Partner ContentApproach for Trade Shows: 5 Key Steps
When you are relatively new to a pre-existing events team or program, it can be overwhelming to get a handle on all the different number of trade shows, show acronyms, venues, assets, internal and external partners, products, brands and sales professionals. Taking a “program approach” and organizing your shows and assets into tiers can help you stay focused, concentrate on your objectives, control spending and will probably help your peace of mind.