Partner Content

Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day.  The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year.  While there are no exhibits, it is the epitome of the time-limited face-to-face marketing influence that is central to our industry.

How an increase in coffee consumption is brewing a new experiential trend…

A Global Pharmaceutical Company needed to ensure announcements made at their National Sales Meeting, which Broadstreet also produced, were cascaded to all US associates to control the message timing and have a maximum impact on employee energy.  Broadstreet supplied the expertise, equipment, and platform to webcast a virtual experience of the Sales Meeting that was designed especially for the thousands of “remote” attendees. 

For this year’s Comic-Con International in San Diego, Hype was tasked with staffing thirteen Medieval Knights to promote the premier of a new network television series. See how Hype find the perfect fit when staffing costume characters for one of the biggest cosplay events of the year.

How music and social media add flavor to Citi’s Taste of the Nation sponsorship...