Partner Content

Experiential marketing led the way in marketing expenditure during the second quarter of 2015, according to the latest Bellwether report. GMR Managing Director (London) James Hunt sat down with Event magazine to discuss the findings, which reported +7.4% of experiential marketing agencies recording growth in marketing budgets.

GMR's Crispin Bolt, based in London, has some opinions about the new Formula E racing series—what it has to offer, and how sports marketers and sponsors think about the series.

Guerrilla marketing doesn’t wait around for an audience; it goes to the audience. Bringing your message and product to consumers is a highly effective technique.

Some argue that we’ve finally reached the threshold where there’s too

As we are in the midst of summer here are some