Partner Content

Forget what you thought you knew about golf fans. Young stars, fresh media coverage, and a global audience are changing the landscape of golf—who plays, who watches, and who sponsors.

The 21st century has been defined by the advancements in and

Events aren’t just for socializing anymore. The ample opportunity to network

The 365-day countdown to the Rio 2016 Olympic Games has begun. Though many brands are still hard at work on strategy, the savviest are already knee deep in plans for 360° activation. GMR’s team on the ground in Rio shares their thoughts from the 1-year mark.

With so much competition in the experiential event space, its getting