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OnePlus—a hungry, young start-up with a passionate community of fans—wanted to launch their latest phone. But they didn’t want to do the typical mobile product launch—a CEO in on a stage standing in front of a big projection screen and talking for hours. More importantly, OnePlus wanted more than just press coverage; they wanted to engage their international community of fans, who helped build the brand. They needed a brand experience that would deliver global reach, showcase the product, offer a unique experience and resonate with fans as well as media.

New hires and promotions in New York, Detroit and San Francisco offices

Jack Morton Worldwide, global brand experience agency, and Martin Lindstrom, international

Global brand experience agency Jack Morton Worldwide has been appointed by

Global brand experience agency Jack Morton Worldwide has expanded its teams